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Beyond Users

35- How product strategies affect design work? (mini d.MBA)

Aug 15, 2019

Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure. 

Each product has its lifecycle and its...


Aug 15, 2019

Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure. 

Each product has its lifecycle and its...


Jul 30, 2019

Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea?

I would argue that it is sometimes self-destructive. That it is against what customers actually want.

Find out more in this episode in which we discuss the fundamentals of a...


Jul 23, 2019

This week, I published the Business Design Guide, which introduces business design as a design discipline. In this episode, I present the outline of the guide and share a few stories from my career that led me to write this guide.

I took one topic from the guide and presented it in more detail. What most budding...


Jul 16, 2019

John Oswald is a business design pioneer. He was the first business designer at fjord where he defined its role and built the team. He is currently a managing director at a strategic design consultancy Method London. With John, we discussed:

  • the early days and evolution of the business design,

  • five patterns of...