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d.MBA

Dec 18, 2019

Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.

Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google,...


Nov 19, 2019

In this episode, we share a lesson from the d.MBA course. In this lesson, which is a part of the Business Models module, we introduce ten famous business model patterns. We go through their advantages, disadvantages, and explain when to use them.

We compare e-commerce with brick and mortar models, talk about white label...


Nov 5, 2019

David J Bland is the founder of Precoil to help companies find product market fit using lean startup, design thinking, and business model innovation. David has helped validate new products and businesses at companies such as GE, Toyota, Adobe, HP, Behr and more. David is the co-author of Testing Business Ideas, a Wiley...


Oct 23, 2019

Designers are used to using prototypes to test usability and desirability. You put a wireframe in front of a user and you can quickly learn if they like (or know how to use) something.

What if we could do the same for viability? Well, we can. With math. In this episode, you’ll learn how to use simple math to:


    Oct 9, 2019

    Have you ever been told to be more strategic? What does it mean though?

    Strategy, unfortunately, has different meanings for different people. It is one of the most widely misunderstood concepts despite being crucial to the success of business and design.

    In this episode, we talk about

    • a difference between strategy and...