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Beyond Users

Oct 9, 2019

Have you ever been told to be more strategic? What does it mean though?

Strategy, unfortunately, has different meanings for different people. It is one of the most widely misunderstood concepts despite being crucial to the success of business and design.

In this episode, we talk about

  • a difference between strategy and...


Sep 24, 2019

Trent and Alen discuss the importance of design research and desktop research from the perspective of business designers.

In this episode, we are covering:

  • conducting looking-ins (internal interviews) and looking-outs (customers and outside stakeholders),

  • doing desktop research (analyzing industry...


Sep 4, 2019

“My name is Jason Barron, and I’m a designer. I’ve always been doodling, sometimes when I shouldn’t - like in class as a kid. Fast-forward 20 years and not much has changed. Except that I decided to put my lifelong doodling habit to work when I received an MBA from a top 40 business school, Brigham Young...


Aug 15, 2019

Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure. 

Each product has its lifecycle and its...


35- How product strategies affect design work? (mini d.MBA)

Aug 15, 2019

Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be successful.

Now, imagine working on the iPhone in 2019. Now, the level of design work is completely different, for sure. 

Each product has its lifecycle and its...