91- Tour de France - Business Design Teardown

Jul 17, 2023

The Tour de France isn't just a test of physical endurance; it's a spectacle fueling a vast economic ecosystem. From the massive investments poured into team sponsorships to the bustling local economies along the race route, the Tour de France leaves no stone unturned when exploring potential income streams.

In this Business Design Teardown, we'll examine the financial gears that keep the Tour de France rolling. We'll dive into the lucrative world of sponsorships, uncovering how corporate giants strategically align themselves with teams and riders to gain exposure and promote their brands.

We'll explore the unique factors that contribute to the Tour's success and the strategic masterstrokes that have helped made it the world's most-viewed sporting event. 

So zip up your lycra, clip into your pedals, and Join Alen, Franz, and Tom as they discuss: 

• The surprising business-focused origin story of the Tour (it was created to sell more newspapers!)
• Genius strategic maneuvers that opened up lucrative income streams for Tour organizers
• Why every city wants the economic boost of a visit from The Tour (and not just in France!)
• How climate change could be the biggest threat to the Tour's existing dominance

 

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