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Jan 27, 2020

In the fifth Business Design Jam, Alen and Franz (also a mentor in the d.MBA), discuss business design stories such as:

  • why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars,

  • how Soul-Cycle created a competitive advantage by designing for their employees instead of customers;

  • and why...

Jan 14, 2020

In many companies, designers do not prepare the product roadmap. We are handed a feature list and expected to just do it. But we’ve all been in situations where we felt that what we are working on just isn’t right. But how do you push back?

How do you correctly recognize what to create? Does a hobby runner want a...