4- Marc Hemeon @Facebook: Design is not art

Feb 28, 2018

Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community. 

In this episode we spoke about:

• the distinction between art and design,
• how ugly design can beat beautiful design,
• how to explain the value of your work to non-designers by finding the metrics they care about. 

 

Show notes:

• 2:10 How did Marc get into design in 1996?
• 4:50 How to sell design services?
• 10:20 How to show the value of your work by finding the metrics that organisation cares for
• 16:30 How Marc presents his designs to get buy-in from stakeholders
• 21:30 Asking for information and feedback from stakeholders?
• 25:30 Finding the balance between user goals and business goals (defining your design ethics)
• 29:40 Examples of balancing user and business goals
• 36:05 Marc's biggest design mistake (aka YouTube player disaster)
• 39:00 Design Inc's story (and what clients want from designers)
• 42:40 "Career exercise" that each designer has to do
• 50:00 Why Design Inc did not succeed
• 56:00 Marc explains why "design is not art"
• 1:02:30 Success = 80% Sell, 20% Design
• 1:08:35 What advice would Marc give to young designers?
• 1:12:20 What is one thing about design Marc has changed his mind about?